So, you wanna send a press release, eh? It’s edited to perfection, there are some great quotes and the event is worth attending. However, getting coverage on it?
For those of us just starting out, it’s difficult to build a relationship with the media/working in media relations. The good news is that I listened to four media relations professionals speak at a PRSSA Regional Conference and they dropped some knowledge. Hopefully, these tips help and you can also kill it in media relations!