Hit My Line: Tips for Working in Media Relations

So, you wanna send a press release, eh?  It’s edited to perfection, there are some great quotes and the event is worth attending. However, getting coverage on it?

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For those of us just starting out, it’s difficult to build a relationship with the media/working in media relations. The good news is that I listened to four media relations professionals speak at a PRSSA Regional Conference and they dropped some knowledge. Hopefully, these tips help and you can also kill it in media relations!

1. Befriend the media

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